A few interesting marketing news articles, stories, and insights from the Internet:
By Chris Brogan
But here’s the big point: I compete on value, not price. Meaning, if I give you something at whatever price point I charge you, I’m going to give you as much value as I can afford to put into it. The difference, in my view, is everything. Some people look for ways they can give you something cheaper than the other guy. Others look for ways to make a less-functional version of what they sell at higher points. But that’s competing on price. To compete on value, the goal is, “always deliver more than what people expect at that price.”
Essential Tips for Social Media & Content Marketing
We need content for nurturing, as a lead solution, for lead scoring and risk mitigation. A lot of people don’t even consider the risk mitigation aspect – by publishing content and making people feel like your company is providing great information and is a leader, they’ll choose you. Without content, you’ll never even have the chance to be found.
How can organizations use lead nurturing to develop a conversation?
By Justin Gray
The characteristics that make lead nurturing impactful—targeted communications, calls to action and time- or activity-driven engagement—also make nurturing programs a challenge to build.
Tags: Weekly Roundup