It is only appropriate to start this business marketing blog with an entry on social media. We are all well aware of the impact of social media on our daily lives—as well as on our society. Some marketing pundits predict social media eventually outpacing traditional forms of marketing and promotion. On the other hand, some of my fellow marketers cling tightly to the legacy of traditional media. As a result, many marketers are juggling their marketing efforts and investments between the two.
This leads us to the question: How do you achieve the right balance between traditional media. As a result, many marketers are juggling their marketing efforts and investments between the two.
- Establish goals.
- A means to the end. Traditional and social media marketing are both tools in a business marketer’s arsenal. The key here is integration.
- Consider the costs and benefits. Like everything else, traditional media and social media both have pros and cons. For instance, as good as social media is at spreading a message, it is not so good at staying on message. You can lose control of the conversation if you aren’t careful.
Although social media is constantly growing and evolving, it will not replace traditional marketing efforts. Today’s best marketers are the ones who learned how to integrate them together into a marketing strategy to achieve a set of established goals.